Prim is a restaurante in Ericeira Centro, Ericeira. Rated 4.5 stars from 1087 Google reviews. Known for grilled octopus and picanha and wine and beer selection. Best for grilled seafood and meat and groups. Price range: €€.
Prim is rated 4.5★ on Google (1,087 reviews) and 4.3★ on TripAdvisor (792 reviews) — a consistent rating across both platforms.
Rankings updated
Prim
Across 1,003 rated reviews, 91% gave four or five stars.
| Rating | 4.5★ |
| Reviews | 1,087 |
| 1-star share | 2.1% |
| Best for | Lunch |
In Their Own Words
Review highlights surfaced by Google — shown in English, with the original beneath
“Great food, a friendly restaurant with a lovely staff right in the centre”
“Muito boa comida, simpático restaurante com bom staff mesmo no centro”
“Food, service, value for money. Staff who really look after their customers – top-notch”
“Refeição, atendimento, preço Profissionais atenticiosos com os clientes, TOP”
“A wonderful restaurant, excellent picanha, a good location and a great atmosphere...”
“Restaurante maravilhoso, Picanha excelente boa localização ótimo ambiente..”
Consistently rated across Google and TripAdvisor
1,879 reviews across two platforms
Quick Verdict
Honest grilled meat and seafood, fair prices, attentive staff, and a room that fills because locals keep coming back.
You want grilled octopus and picanha cooked without pretence, in a room where staff know what they're doing.
About Prim
Lunch or dinner at Prim pulls you straight into what Ericeira does best: serious grilling, no fuss, full tables. The octopus is the dish people come back for — whether à lagareiro or straight off the grill — and the mention count across recent reviews is hard to argue with. Picanha follows close behind, done the Brazilian way, and the tuna steak with sangria makes a pairing that keeps showing up in what people order. The swordfish rounds out a short list of plates the kitchen clearly owns. Portions are generous enough that the room fills fast and reservations at dinner are not optional — the space is compact and the locals know it. Service lands as warm and quick across the board, which in a surf town running at full tilt is worth more than it sounds.
Prim is the neighbourhood spot done right — unhurried, unpretentious, with a wine list that gives it an edge over most of its category.
In the last 90 days, Prim has drawn 7 substantial written reviews (50+ characters of genuine feedback) — recent momentum that is one of the signals behind its place on the hot list.
What Stands Out
Grilled octopus and picanha
Octopus à Lagareiro and picanha appear in 117 and 30 Google review mentions respectively; recent reviews praise the octopus as 'espectacular' and the picanha as 'the true Brazilian way.'
Wine and beer selection
GBP data lists 'Ótima carta de vinhos' and 'Ótima seleção de cervejas' as highlights; sangria is mentioned in 13 review topics.
Staff attentiveness and warmth
Recent reviews note 'very good service,' 'service très aimable,' and a five-year regular reports staff remember him weekly.
Practical Information
Opening Hours
Contact
R. 5 de Outubro 12, 2655-255 Ericeira
261 865 230Frequently Asked Questions about Prim
Prim in Centro, Ericeira, is popular for solo dining and welcomes single diners at the bar or at tables. The casual atmosphere and attentive staff make it a comfortable choice for eating alone.
Prim's kitchen excels with grilled octopus à Lagareiro, grilled octopus, picanha, and swordfish—the four dishes that dominate reviews. The octopus is mentioned in 117 review topics, picanha in 30.
Prim accepts reservations and they are recommended for both lunch and dinner; the small, intimate space reaches capacity quickly, especially in the evenings.
Prim offers a substantial wine list and beer selection to match its grilled seafood and meat focus. Sangria is also popular and appears regularly in reviews.
Prim in Centro is noted as good for children, and staff are attentive to families. Generous portions and a casual atmosphere make it accessible for dining with kids.
Also in Ericeira Centro
View allSee the full Ericeira Centro ranking
How We Rank Venues
Rankings are recalculated monthly from live Google Business Profile data. Our Hot Score weighs review velocity (new text reviews), baseline rating, and Google Business Profile completeness. No editorial picks, no paid placements — just what the data says this month.
On the Ericeira Centro Hot List · ranked October 2026
The written profile on this page is generated from real Google reviews and reviewed monthly. Quotes are verbatim and belong to the people who wrote them — not to us.
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